Ikea Hidden Web Banners


People are gatherers. They keep collecting until they don’t know where to put their stuff anymore. But not to worry, because IKEA offers so many storage solutions, it’s easy to hide everything.

To give people a taste of all the possibilities, we hid various banners on popular websites that rolled out when your mouse moved across them, revealing the things that were stored behind them.

These banners received high interaction with a click-through rate of about 3.4%.

Click here or the image to launch the banners.

My role in this project: Art Direction and Design

 

 

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