Heineken Pub Rugby Activation

As a sponsor of the Dubai Rugby 7’s, Heineken wanted to engage rugby fans and beer drinkers before the big tournament.
Tent cards and coasters weren’t going to cut it… so we cut them. Turning standard promotion material into an addictive bar game.
We produced and distributed 9000 rugby ball coasters and 1,700 rugby post tent cards across various bar/pub outlets all over Dubai.
For weeks, beer drinkers challenged each other to finger punting coaster rugby while enjoying their Heineken.

 

My Role in this project: Designer and Art Director

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